Target audience

Target audiences

Target audiences are so important as audiences in the end are what earns the money for studios and
production companies. Target audiences help give a guide to what a film needs to follow. Like Katz uses and gratifications theory, there are normally 5 reasons to why an audience will consume a media: 

- escapism

- education

- entertainment

- self relatability

- social interaction

Within a specific genre there are particular conventions that need to be followed (expectations of society) With a target audience it allows a studio to follow them and entertain them more. It also helps a studio make specific decisions and choices like the narrative, mis en scene, character types and casting. And lastly it helps us market the product to reach the audience efficiently. Half the budget of a movie will be used on marketing, so that is why it is so important to market it efficient that'll intrigue the audience properly.

Some of the factors that effect the target audience are:

- gender

- age

- ethnicity